15 variants a month
Three concepts, five hooks each. Same spine, different openings — the unit a media buyer can actually read.
Hook Cadence produces UGC-style video ads at the pace paid social actually burns through them: 15 test-ready variants a month, delivered in batches within 72 hours of brief approval.
Licensed on-camera actors. Your real product footage. No fake testimonials.
Every batch is the same body with different openings, so your media buyer can isolate what actually holds attention instead of comparing two videos that differ in ten ways.
Three concepts, five hooks each. Same spine, different openings — the unit a media buyer can actually read.
From brief approval to delivery. Miss the deadline and that batch is free. No performance promises, a deadline we control.
9:16, captions inside the cross-platform safe zone, with and without music. Nothing left to edit on your side.
We pull the ads running in your vertical that have been live 60+ days in the Meta Ad Library, and map which angles are saturated and which nobody is testing. Your hooks come from that map.
Real people who licensed their likeness, with native US voice. No synthetic faces, no uncanny valley, no likeness you'd have to explain.
AI cannot render your specific bottle, buckle or label faithfully — so we don't ask it to. Product shots come from your real assets. What's on screen is what ships.
Product context and the assets you already have. We script, cast, cut, caption and deliver. One contact, one channel, no creator to chase.
Since the FTC's 2024 rule on fake reviews and testimonials, an actor saying "I've been using this for three weeks" is the advertiser's liability — not the creator's. Penalties run to tens of thousands of dollars per violation.
So we write presenter scripts. Same stopping power, none of the exposure, and you never have to think about it. It also converts better than a generic three-week testimonial nobody believes.
Month to month. Fifteen days' notice. No lock-in, no minimum term, no setup fee.
For comparison: a human UGC creator charges $100–400 per video and takes one to three weeks, with a brief to write and reshoots to chase. Fifteen human videos land between $1,500 and $6,000. A creative agency starts around $3,000 a month.
We're new, and we'd rather prove it than claim it. You get one concept in three hooks, cut with your footage and ready to run. No invoice, no contract, no call required.
You send product context and the assets you already have. Ten minutes.
We deliver three variants within 72 hours. You run them in a live campaign within two weeks.
You share hook rate, CTR and CPA. We publish the results anonymised — "a pet brand at $X a month".
Three pilot slots open at a time. We take pet, tech accessories and home brands running UGC on Meta or TikTok.
Our actors are real people who licensed their likeness — not synthetic faces. But we don't sell you "nobody will notice". We sell fifteen angles to test for the price of one shoot. Some categories suit this better than others: if your product depends on a visible before-and-after on someone's skin or body, a real customer will always beat us, and we'll tell you so.
No, and that's why we don't ask it to. Generative video cannot reproduce your specific label, buckle or texture reliably. The actor carries the script; your own product footage carries the product. If you only have stills, we can animate them as an add-on.
Then you know the output quality. The question is who writes the scripts, picks the angles, produces the variants and cuts the product footage in. If that's you at eleven at night, that's the part we remove.
Not yet — we're new, and we won't borrow someone else's numbers. That's exactly why the first three creatives are free: you run them, and the numbers are yours before you pay anything.
Brands under roughly $5k a month in ad spend, because there's no testing budget for variants to matter. Anything with health or results claims. Adult. And anyone who wants scripted customer testimonials — that's the wrong product, and we'd rather say so upfront.